Having a nice site is great. But what is it doing for your business?
Your digital strategy should be based firmly on your business objectives. What growth, customers, clients, future are you looking for?
Should the site produce sales or bookings of your product? Is it a lead generation tool - the first step in getting people to your sales team where they can become prospects? Or is the site a place where your brand or community can be represented and encouraged to thrive - where people connect to your organisation.
Understanding these objectives, and delivering a plan to measure and improve against them is how we deliver your digital strategy.
Find out more about the components of Digital Strategy below:
How do you improve the SEO of your business' website?
Search Engine Optimisation or SEO is a vital component of your digital strategy. After all, it's the way to ensure that your site is featured high up in the search results. SEO need not be complex, but there are a few key steps that need to be taken to make sure you're getting the most out of a search engine.
The first step is to confirm the technical performance of your site with an SEO audit. This will reveal if your site has been correctly optimised for search. We need to be sure that Google and other search engines can easily understand what your site is about, and who should be interested.
We'll quickly find the issues that may be penalising your business search performance. We'll decide together on the best course of action. Once implemented - we don't just walk away - we make sure these actions work.
Get in touchYou know that Google Ads gives you the power to get your site listed at the top of the search results. But this is only the start. You can easily spend a lot of money with no conversions to show.
How do you make sure that your page is only shown to the people that you are trying to convert?
How do you make sure that the right people click - and you don't get stung by people clicking and leaving?
We can manage Google Ads accounts for you, working to a budget and ensuring that your ad is being seen at the right place and attracts the right people.
You will see the rate of conversion go up for the same expenditure - better value - more success.
learn about google adsHow do you improve the Google Local Search results for you business?
Local Search is when Google takes a user's location and shows businesses local to that location. This is commonly linked to Google Maps and has become one of the most important aspects of SEO.
Getting your business optimised for local search has never been more vital. In many ways, this has now become more important than traditional SEO as local search results are often shown before organic results.
Maximus Consulting consider themselves expert in Local Search Optimisation, find out more below:
Learn about LOCAL SearchAre you looking for an alternative to Google Ads? Perhaps you're frustrated by the cost of clicks for the keywords you are chasing. Or maybe you think your target market is more receptive to your offer while on Facebook, Instagram or LinkedIn.
We also apply our exacting analytical approach to Facebook Ads, LinkedIn Campaigns and other social networks including Instagram, Pinterest and Snapchat.
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The aim is the same. Dont waste a single click through sloppy targeting. Make sure that every cent of your budget is used on viable audiences. Drive as many quality leads to your business as possible.
If you want the most bang for your digital marketing buck - contact Maximus Consulting.
Get in touchOnce you have got somebody to your site, you need to try your best to convert them to becoming customers. How you do this can vary, but with Google Analytics we can find out exactly what people do and where your site or marketing may be failing your business.
We use Google Analytics to look at your site, it's content, it's traffic, user's behaviour and analyse each in great detail. We can determine how a user traverses your site and what makes them 'convert' to a lead. We compare you to your competitors or the best-in-field examples and benchmark.
We look at how industry trends and patterns may be relevant to you now or in the future. We then start to work with you to improve.
Get in touch